The following changes were minor and did not affect the concept of the channel. The authors replaced the icon with the vinyl record with a double red circle, leaving only the triangular button for playing records in the middle. The typeface was changed first, with which the inscriptions were made, and the retroelement reminiscent of the musical past was removed. The evolution of YouTube Music’s identity has gone through several stages. The corrections affected only the color of the inscription: in the current version, the entire text part is black and has no visual separation into separate fragments. The redesign brought some minor changes, so both the logo and the icon look the same. The icon was also changed: it no longer resembled a vinyl record but was completely red with a white ring and a triangle in the center. The developers also proposed a shortened version of the logo, in which there was only a red rectangular badge and the word “Music.” But in this case, it was not ashy, but black. Also, the designers removed the word “Tube” from the rectangular play button and placed it next to “You,” and “Music” moved close to them, grayed out. They unified the font, so both parts got the same spelling.
When updating the platform, the creators have corrected the appearance of the emblem. From it, two stripes diverged diagonally, forming a lighter space. In the center, on a red circle, a white triangle was drawn, which denoted the function of starting the player. There was also an icon in the form of a circular element resembling a vinyl record. The “M” had pointed ends, while the rest of the characters were smooth. It used wide letters, grotesque, with strict lines. The word “Music” was separated from the base fragment and placed at a distance. The “Tube” part was in a small red rounded rectangle. Moreover, the font in each case was different. The main logo consisted of two fragments: “YouTube” and “Music.” The first word contained uppercase and lowercase letters the second was executed in uppercase characters. The app first appeared in 2015 and is currently owned by Google.
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It has two versions: free (with ads) and paid (without ads, with the ability to download tracks). It is available on tablets, smartphones, and computers. YouTube Music is a service for listening to music and watching music videos on YouTube. In Europe and the former CIS countries, it has a round shape, in the United States – rectangular. True, in different regions, it is designated in its way. Today the famous icon in the form of a play button is known all over the world.
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In 2018, the service signed contracts with sponsors, according to which it became a partner of several TV programs.
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There is also a download option for offline music playback.
Artificial intelligence (Google technology) was connected to search for tracks based on lyrics and descriptions to them.Īlso, the service began offering standalone subscriptions with streaming audio and video content without ads. Applications have undergone a major transformation: a dynamic recommendation grid has appeared that considers various factors. In May 2018, an updated version of the music service appeared for stationary devices and mobile gadgets. Google became interested in him because his service with a similar subject matter Google Play Music with a subscription service was not as in demand as the YouTube channel, whose coverage reached almost 100 countries. However, over time, the application became a standalone service, as it was very popular. The launch of YouTube Music took place in parallel with the release of YouTube Red, which covers the entire YouTube platform, including the music direction.
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